MUSTO/SJM

As part of Cowes Week 2023, the oldest sailing regatta in the world, Summer Jane Art was asked to produce the official merchandise in collaboration with Musto Clothing. Summer came to me to assist her in adapting her incredibly captivating and energetic sailing artwork into T-shirt graphics fit for such a spectacle. The challenge was trying to represent 3 brands within the designs as it had to capture the essence of her artwork whilst also striking a balance with Musto and Cowes Week. I loved this project and the outcome was a complete success. The T-shirts sold out within the first 3 days of the week long event. I then assisted Summer more recently with her own merchandise too which, again was so fun to be a part of.